Meredith: Tell us a little bit about how you came to design (such beautiful!) wedding gowns? Have you always known you wanted to do this or was a passion that grew out of something else?
Jenny: Our first bridal collection launched in 1997, after many brides were requesting versions of our evening gowns in ivory. At the time, beautiful ball gowns were in vogue and our design aesthetic transformed the bridal industry. I have always wanted to design and create beautiful pieces for special moments, to play a part in someone’s history and such a special day is an honor.
I love the process from my initial sketch to sourcing fabrics and seeing the final look in the atelier. To create a garment that makes a woman feel elegant and confident in, is both my greatest pleasure and challenge.
Meredith: What inspires your overall range? What three words would you use to describe the Jenny Packham brand?
Jenny: I find inspiration everywhere I go from my travels, to a nineteenth century painting Gand a beautiful antique piece of jewelry. Our signature style is soft and romantic with vintage inspired beading. I would say that Jenny Packham brides are after a softer silhouette and something more fashion forward.
Meredith: Best advice for a bride just beginning her wedding gown shopping experience?
Jenny: Take your time to find your perfect gown - try lots of different silhouettes and styles until you find the one that makes you feel wonderful. Take a good friend with you who will give you honest advice and most importantly enjoy the process!